Interactions on social media should help you achieve a highly effective campaign that builds your brand and customer loyalty. Your social media initiatives performance should include these goals.(Image source: binkd)
It may be obvious by now that hashtags the # symbol is powerful!!
The #hashtag is the pound symbol can be used to generate conversation and brand products and in social media marketing. Using #hashtags on social networks like Twitter, Instagram (IG), Google+, and Pinterest is a powerful way to bring attention and engage others in your conversation.
If you don't know your audience, you should get to know them, very well. Your customer expects for you to know them. Consumers are tech savvy and use multichannels and multidevices to connect with their favorite brands. Based on consumers behaviors you have to know their needs, likes and desires to be able to communicate with them.
"When She Just Writes launched our Back to the Basics series, it was only fitting that we pick the Digital Queen’s brain for the 101 scoop on how to successfully promote a blog (or any other writing initiative) via social media. We polled She Just Writes followers, and these were the top four questions bloggers had."
Read the full article: Top 4 Blog Marketing Questions Answered by Digital Queen, Lukeither Willingham